For our advanced portfolio we have decided to create a music video to Emeli Sande’s well known ‘Read all about it part 3”. The reasons for us choosing this song is because we wanted to do a cover as one of our group members has good vocals and plays a wide range of instruments making this the perfect opportunity to do a cover of a song. In her music classes Kirsty (group member singing cover) has been practising Emeli Sande ‘Read all about it part 3’ therefore we decided to choose this song for our music video as it does not mean her having to relearn a song and take up much needed time to do other tasks such as recording the video. The working title of the music video is ‘Read all about it: Part 3 – Kirsty Guy’.
We have decided the best music channel for our production to be broadcast on is MTV. We chose this channel as it is one of the most successful worldwide music channels of today and therefore our music video would be well known for being on there and boost sales dramatically. Our song is a pop song and MTV features all genres of music video according to the channel (MTV Hits, MTV Classic, MTV Rock etc) therefore our production can meet its target audience. The target audience for our production is those who enjoy listening to pop music. This could apply to a wide range of people of many ages, backgrounds etc. However in a general term our production will appeal to a target audience of teenagers and females. In terms of background it will appeal to British and American from all social classes. The lyrics send a message to all those who have been through a struggle or are going through a struggle in their lives and the technicality of this is that everybody has had a low point at some time in their lives.
The genre of the music video is pop. We have decided to create a music video that is performance and storyline/ narrative based. The reason for doing this is because when I and my peers analysed the lyrics to ‘Read all about it part 3’ we realised the deep meaning and strong emotion in the song. We then decided that our production has to have some type of storyline that conveys the meaning and struggle the lyrics explain. This will play on the emotions of our target audience and make our production memorable. As well as there being a narrative we have also decided to feature performance scene in the video. These will be of Kirsty performing on a stage in the theatre, the reasons for us choosing to do this is because a combination of both lip singing in a performance with storyline/ narrative also creates a bigger impact for the audience as they get a wide variety of visual in the video to suit all audience members preferences. It also shows the emotion and feeling the performer has for the song creating a connection to the characters starring in the narrative.
When planning the style of music video we wanted to create I and my peers decided a wide range of camera angles were needed to convey the characters story, this will mean some additional planning in order to decide how we will carry out shots such as crane shots and birds eye view shots of the scene. For the performance based scene we have decided to set 3 different cameras in areas of the room. The reasons for doing this is because we do not want Kirsty to have to re-perform the song many times as there are risks of shots in the scene not fitting together. If we have different cameras it limits the amount of times she will have to re-perform as we will have plenty of coverage from different angles.
The colour when filming storyline scenes will be made dull to emphasise the characters struggle with negative tones. The performance scenes will be colourful, we have planned this to be done with the performance lights available to us in the schools theatre. The reasons for us wanting to make these scenes colourful is to show the clear contrast between performance and narrative, the change in scenes has to be noticeable. We would likes to use many different techniques to show the scenes change, cuts will be used however we would like to steer away from using these too often as it will not show our capability. Slow motion will be used in some scenes showing the detail and characters emotions so the viewer understands what is happening and how the character feels. This slow motion scene will be nearer the end of the storyline as this is when we see the main character in a positive light and we want to emphasise her happiness and the reasons behind this. We are also debating whether or not to use a slow motion scene in some of the scenes closer to the beginning of the video however we do not want to over use this method.
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